Launch your food, drink or supplements brand in Europe

There are over 742 million people living in Europe – and they're hungry for new foods, drinks and supplements that deliver on taste, health and sustainability.

With a market value of €227 billion and rising demand for international brands, Europe offers huge growth potential for your business. But meeting stringent EU and UK food legislation is essential for success.

Get expert support

Navigate complex European food laws with confidence

Understand local legislation

European food regulations set high standards for consumer protection and food safety. Key frameworks your business will need to comply with include:

EU Regulation 178/2002: the foundation of European food law, setting out fundamental food safety principles for protecting human health.
EU Regulations 852/2004 and 853/2004: detailed hygiene requirements for food businesses.
Product Liability Directive 2024: updated consumer protection requirements providing clearer safety obligations.

Get market-ready

To sell food, drink and supplement products in Europe, your business may need to:

Find and appoint separate Food Business Operators (FBOs) for the UK and EU markets
Adapt product formulations to meet regional requirements and restrictions
Localise product labelling for different European territories
Navigate pre-market authorisation for novel foods and supplements
Coordinate with multiple regulatory bodies across different jurisdictions

Partnering with Hooley Brown means you can hand over these challenges to someone else. We’ll handle the regulatory burden so you can focus on growth.

Use Hooley Brown as your FBO for European expansion

Hooley Brown removes the complexity from European market entry. We act as your local legal representative, ensuring your products meet all necessary requirements while maximising their market potential.