Launch your cosmetics and personal care brand in Europe

Europe makes up a quarter of the global beauty market – and European consumers are always looking for fresh, innovative makeup and personal care products.

With a sales value exceeding €96 billion and rising demand for international beauty brands, Europe offers exceptional growth potential. But meeting EU and UK cosmetic legislation is essential to your success.

Get expert support

Meet European cosmetic regulations with confidence

Understand local legislation

European cosmetic laws maintain strict standards for consumer safety and product quality. Essential regulatory frameworks include:

EU Regulation 1223/2009: the cornerstone of European cosmetics legislation, establishing comprehensive safety requirements and compliance procedures.
Product Liability Directive 2024: enhanced consumer protection measures with updated safety obligations.

Get market-ready

To sell cosmetics and personal care products in Europe, your business may need to:

Appoint separate Responsible Persons (RPs) for UK and EU markets
Ensure your product formulations meet regional safety standards
Create compliant labelling for different European territories
Complete safety assessments before market entry
Engage with multiple regulatory authorities across jurisdictions

Delegating these responsibilities to a European compliance expert like Hooley Brown means you can focus on growing your brand.

Use Hooley Brown as your Responsible Person for Europe

Hooley Brown helps international beauty brands launch into Europe. We can serve as your local legal representative, ensuring your products are fully compliant.