Comply and convert
in every market.

Product non-compliance can have serious consequences for your brand growth.

Industry buyers may refuse to accept orders. Local authorities could tighten policies. Products can even be destroyed at the border.

Hooley Brown takes the stress out of meeting local legislation.

Our team of experts know regional laws, languages and consumer preferences inside out.

We’ll optimise your brand presence to ensure your products, packaging and marketing meet regulations and appeal to customers in every end market.

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Product localisation services

Assembly line of brown bottles in a factory

Brown glass bottles being filled in a factory

Two people in blue suits and masks monitoring equipment in a controlled environment

Dossier building

What do you need to sell your products legally? We’ll prepare the correct specifications and certifications for each region. We can also apply for in-market schemes that increase your appeal among local consumers and register barcodes for your brand.

Document validation

Paperwork piling up? We’ll collect essential information from suppliers and manufacturers to prove you comply with local laws.

Product formulation

Using tricky ingredients? We’ll develop formulas that work across several markets or adapt your recipes to meet regional requirements.

Packaging localisation

No in-house language experts? We’ll translate your on-pack copy into as many languages as required and cluster them to maximise the reach of every product label. All while making sure they meet mandatory labelling information requirements.

Large scale requirements? For brands with large product portfolios, we provide a multilingual artwork checking service that slots into your artwork approval system to make sure that both the language and the regulatory elements are accurate, consistent and complete.

Typesetting in unfamiliar languages? Our highly resourceful Studio can make all the necessary packaging adaptations, build compliant over stickers from scratch and work with specialists in our network to localise digital sales and marketing assets, including e-commerce sites, Amazon product listings and audiovisual content.

Keto Keto product shot showing the brands packaging

"The team at Hooley Brown were essential in helping carry our brand to the next level, by ensuring our packaging and all labelling was legally compliant - that everything was in place in order to grow as a brand and to ensure we were ready for every area of export or retail that the products might welcome in the future. Having worked with Clare and the team on our KetoKeto packaging, we now involve them with other branding and packaging design products to ensure that all messaging, claims and descriptions are legally compliant. So easy to work with and professional in their communication and delivery."

Hooley Brown has already launched brands in 88+ countries worldwide. Take a look at some of the companies we’ve partnered with:

Choosing a compliance agency versus a translation agency

Brands often ask us whether they should choose a compliance agency or a translation agency for their packaging needs.

Most translation agencies won’t help you with product compliance. Even if they do, they’re unlikely to stretch beyond basic legal labelling requirements.

A compliance agency will elevate your products to maximise their global sales potential.