Taking consumer communications to the next level.

We work with global brands to make labelling and marketing campaigns locally compliant and consumer friendly in

all languages.

every market.

any format.

Global shoppers are looking for your products –
tell them what they need to know!

In Store?

To attract and maintain impressive listings in your home and export markets, all your labels, PoS materials and supporting documentation need to be aligned with local regulations, accurately translated and consistent across ranges.

We can do it all for you – quickly and cost-effectively!

Online?

To stand out in the fiercely competitive sales environment created by the likes of Amazon, you’ll need to enhance the appeal of your product information, avoid any compliance traps and make sure that your products are easy to find in all languages.

Our uniquely cross border capabilities set you up for strategic online selling to new global consumers!

Translation + Compliance + Adaptation

That’s the key formula for localisation in the world of CPG.

Localised content for labelling and marketing purposes has a tricky balance to strike: it has to appeal to local consumers while still playing by the particular rules of the market.

Thanks to our innovative technologies, unrivalled blend of experience in translation and compliance and our vast global network of specialists, we can show brands exactly what, how and why their labels and messaging can be improved. And then we can implement the changes directly and continue to keep these critical assets updated and on point.

When content localisation meets creative production…

We work alongside design teams – internal and external – to optimise large scale global product launches through:

Multilingual
Content

We take a targeted approach to compliant labelling and messaging translation for CPG brands

Multimarket
Compliance

Each country legally requires that brands make specific information available to consumers at point of sale

Multichannel
Adaptation

To accommodate conflicting specications within the various marketing formats, brands need to rely on their marketing matrix

Fresh thinking.

Some ideas, posts and articles loosely related to consumer packaged goods, compliance and
international campaigns that we’ve found interesting – hope you do, too!

Fermented food: a consumer trend that needs precise product regulation

It’s hard to find a bigger recent food trend than fermentation. In Western Europe, fermented food and drink sales are increasing by 38% yearly, and the market will grow by 6.35% CAGR between now and 2027.  Fermentation isn’t a new process, and fermented products...

4 ways to make your consumer goods user manual more accessible

With every consumer goods launch comes an accompanying user manual. For some sectors, such as electronics and toys, user guides are a legal requirement. For others, they’re a useful way to help people assemble and use your products correctly.  Yet, given user manuals'...

Will blockchain raise the bar on food authenticity?

Authenticity is a word that’s used a lot in product marketing. Rather than selling a dream, brands have seen the power of selling consumers their reality. But they can’t build an authentic relationship on promotional hype.  As consumers become more curious about where...

Everything you need to know about European animal welfare labelling

Does animal welfare impact the way people shop? Yes, research suggests – and people want greater clarity over the conditions in which livestock are reared.  A Compassion in World Farming study has found that 68% of consumers would welcome animal welfare labels on the...

NPD: the cost of leaving compliance until the implementation check

Imagine this: you’ve devised a great idea for a new product. You’ve invested time and money into developing it. Finally, you’re ready to go into production when you carry out a final implementation check… and discover the labelling is non-compliant, so all your...

How can food brands build consumer confidence in cultivated meat?

After decades of convenience being king, consumers are paying more attention to the environmental impact of their food choices. So far, the sustainable food movement has been driven by plant-based products, with over 79 million people now following a vegan diet. But...
cleaning image

Clean and green: 7 brands cornering the eco-friendly cleaning product market

Many households are on a mission to live more sustainably, and eco-friendly cleaning products are an easy and effective switch. The UK laundry industry alone is responsible for producing nearly 11,000 tonnes of plastic packaging each year, while consumers are waking...

Are compliance agencies more cost-effective than hiring a CCO?

Whether you’re a food, beverage or beauty brand, compliance is a cornerstone of your company’s success. And increasingly, brands are seeing the value of enlisting someone to focus on industry legislation.  But should that person be a full-time hire, or would your...

Reef-safe sunscreen is the new frontier of summer skincare

Consumer attitudes to sunscreen have changed significantly in the past forty years. Sitting in the midday sun, slathered in tanning oil has been replaced by high SPFs and shade for most people. So it’s little surprise that the sun care industry’s value will surpass...

What’s the difference between a translation agency and a product compliance agency?

When we talk to CPG brands, one question they often ask is why they need a compliance agency. Isn’t a translation agency enough? What’s the difference between what a translation company does and what you do?  Then we explain the key differences, and they quickly see...

What our clients are saying about us.

The team at Hooley Brown really know their stuff! We needed to get our supplements registered in various EU countries. Their practical advice on formulation tweaks and useful insights helped us to work around the issues that were holding us up – and now the products are selling really well!

Challenger food supplement brand

Hooley Brown Ltd

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