Taking consumer communications to the next level.

We work with global brands to make labelling and marketing campaigns locally compliant and consumer friendly in

all languages.

every market.

any format.

Global shoppers are looking for your products –
tell them what they need to know!

In Store?

To attract and maintain impressive listings in your home and export markets, all your labels, PoS materials and supporting documentation need to be aligned with local regulations, accurately translated and consistent across ranges.

We can do it all for you – quickly and cost-effectively!

Online?

To stand out in the fiercely competitive sales environment created by the likes of Amazon, you’ll need to enhance the appeal of your product information, avoid any compliance traps and make sure that your products are easy to find in all languages.

Our uniquely cross border capabilities set you up for strategic online selling to new global consumers!

Translation + Compliance + Adaptation

That’s the key formula for localisation in the world of CPG.

Localised content for labelling and marketing purposes has a tricky balance to strike: it has to appeal to local consumers while still playing by the particular rules of the market.

Thanks to our innovative technologies, unrivalled blend of experience in translation and compliance and our vast global network of specialists, we can show brands exactly what, how and why their labels and messaging can be improved. And then we can implement the changes directly and continue to keep these critical assets updated and on point.

When content localisation meets creative production…

We work alongside design teams – internal and external – to optimise large scale global product launches through:

Multilingual
Content

We take a targeted approach to compliant labelling and messaging translation for CPG brands

Multimarket
Compliance

Each country legally requires that brands make specific information available to consumers at point of sale

Multichannel
Adaptation

To accommodate conflicting specications within the various marketing formats, brands need to rely on their marketing matrix

Fresh thinking.

Some ideas, posts and articles loosely related to consumer packaged goods, compliance and
international campaigns that we’ve found interesting – hope you do, too!

The FDA is overhauling cosmetics regulation. What does this mean for beauty brands?

If you’re a beauty brand selling products in the USA, pay close attention. The FDA has made its biggest update to cosmetics regulations in almost 100 years – and it’s going to impact how personal care companies manage product compliance and packaging/labelling.  To...

All packaging should be accessible packaging – here’s why

How many times a day do you open some form of packaging? From flipping the lid on your shampoo bottle each morning to unscrewing the toothpaste cap at bedtime, we interact with products without noticing. At least, most of us do.  For the one billion people worldwide...

7 (and a half) food law changes coming into force in 2023

Keeping your products compliant with the latest industry legislation is easier said than done. Especially if you’re selling internationally.  To make life a little easier, Hooley Brown has put together a round-up of key food and beverage legislation coming into force...

14 fast-growing food and drink brands to watch in 2023

It’s been a year of adapting to new challenges for the food industry, from HFSS laws in the UK to ingredient shortages worldwide. Yet despite these challenges, many food and drink brands have grown significantly in 2022. They feel confident and ready to launch even...

Personal care and beauty brands to watch in 2023

Few sectors move as quickly as beauty and personal care. We’ve covered some of 2022’s biggest beauty product trends – from reef-safe sunscreen to collagen supplements – on our blog. And we’re always looking out for challenger brands disrupting the beauty industry....

Natural goodness: how to manage organic food supplement legislation

In an ideal world, we’d all get enough nutrients from the food we eat to feel energised and healthy. But sometimes we need a little extra help. The food supplement industry is booming: up to three-quarters of adults take dietary supplements daily, and many consumers...

How can compliance help emerging and scale-up businesses to grow?

For many CPG companies, compliance is seen as a ‘necessary evil’. Essential for meeting legal requirements, but not always conducive to growth. And for emerging and scale-up businesses, employing someone to manage regulation can be a major expense.  But product...

13 of the best alternative advent calendars (with no chocolate in sight!)

Once upon a time, kids (and kids at heart) had one decision to make: chocolate or picture advent calendar. Not anymore! Alternative advent calendars have exploded in recent years. Which is great news if you’ve got allergies, or you don’t have a particularly sweet...

Baby love: these 7 kids’ snack brands are parents’ go-to grabs

With nearly two billion children in the world, the kids’ meal and snack category is a very lucrative market. But it’s also very competitive. Brands need to be the healthiest, most transparent and best branded to capture parental spend.  We’ve come a long way since...

Choosing cheap Halloween makeup palettes could haunt consumers

Halloween is the scariest night of the year. But you don’t want to frighten yourself with an allergic reaction to your costume makeup.  Using face-safe cosmetics is essential – especially if you’re creating spooky looks for children. Unfortunately, there are ghoulish...

What our clients are saying about us.

The team at Hooley Brown really know their stuff! We needed to get our supplements registered in various EU countries. Their practical advice on formulation tweaks and useful insights helped us to work around the issues that were holding us up – and now the products are selling really well!

Challenger food supplement brand