Taking consumer communications to the next level.

We work with global brands to make labelling and marketing campaigns locally compliant and consumer friendly in

all languages.

every market.

any format.

Global shoppers are looking for your products –
tell them what they need to know!

In Store?

To attract and maintain impressive listings in your home and export markets, all your labels, PoS materials and supporting documentation need to be aligned with local regulations, accurately translated and consistent across ranges.

We can do it all for you – quickly and cost-effectively!


To stand out in the fiercely competitive sales environment created by the likes of Amazon, you’ll need to enhance the appeal of your product information, avoid any compliance traps and make sure that your products are easy to find in all languages.

Our uniquely cross border capabilities set you up for strategic online selling to new global consumers!

Translation + Compliance + Adaptation

That’s the key formula for localisation in the world of CPG.

Localised content for labelling and marketing purposes has a tricky balance to strike: it has to appeal to local consumers while still playing by the particular rules of the market.

Thanks to our innovative technologies, unrivalled blend of experience in translation and compliance and our vast global network of specialists, we can show brands exactly what, how and why their labels and messaging can be improved. And then we can implement the changes directly and continue to keep these critical assets updated and on point.

When content localisation meets creative production…

We work alongside design teams – internal and external – to optimise large scale global product launches through:


We take a targeted approach to compliant labelling and messaging translation for CPG brands


Each country legally requires that brands make specific information available to consumers at point of sale


To accommodate conflicting specications within the various marketing formats, brands need to rely on their marketing matrix

Fresh thinking.

Some ideas, posts and articles loosely related to consumer packaged goods, compliance and
international campaigns that we’ve found interesting – hope you do, too!

By-product brands: 9 companies converting food waste into premium products

The world is waking up to the financial, social and environmental costs of food waste.  A third of all food produced each year is lost or wasted, and 45% of root crops, fruit and vegetables never make it to the plate, according to Stop Food Waste Day data. These...

What’s the problem with Nutri-Score?

France loves it, Italy’s banned it, and Germany is trying to gain greater control over it. We are, of course, talking about Nutri-Score.  The front-of-pack nutrition labelling system is used across Europe to help consumers make healthier choices. At one point, it was...

Are clean energy drinks the next buzz in beverages?

Most of us need a quick energy boost from time to time, but it’s not always coffee we reach for. Sometimes a can of Red Bull or Monster hits the spot – and for a long time, these brands have dominated the energy drink sector.   But now the tide is turning. Rather than...

Compliance update: new food laws in Asia

Is your brand selling in Asia or are you considering moving into Asia? Either way, it’s critical you keep up with the latest food industry regulations.  To save you hours of research, Hooley Brown has rounded up the most important new food laws in the pacific region:...

4 reasons why Amazon is an ideal channel for brands to grow internationally

In today’s competitive sales environment, expanding into new markets can be the best way to drive growth. International regions provide new audiences, and competition levels are often lower than on home soil.  But the path to international expansion is paved with...

The FDA is overhauling cosmetics regulation. What does this mean for beauty brands?

If you’re a beauty brand selling products in the USA, pay close attention. The FDA has made its biggest update to cosmetics regulations in almost 100 years – and it’s going to impact how personal care companies manage product compliance and packaging/labelling.  To...

All packaging should be accessible packaging – here’s why

How many times a day do you open some form of packaging? From flipping the lid on your shampoo bottle each morning to unscrewing the toothpaste cap at bedtime, we interact with products without noticing. At least, most of us do.  For the one billion people worldwide...

7 (and a half) food law changes coming into force in 2023

Keeping your products compliant with the latest industry legislation is easier said than done. Especially if you’re selling internationally.  To make life a little easier, Hooley Brown has put together a round-up of key food and beverage legislation coming into force...

14 fast-growing food and drink brands to watch in 2023

It’s been a year of adapting to new challenges for the food industry, from HFSS laws in the UK to ingredient shortages worldwide. Yet despite these challenges, many food and drink brands have grown significantly in 2022. They feel confident and ready to launch even...

Personal care and beauty brands to watch in 2023

Few sectors move as quickly as beauty and personal care. We’ve covered some of 2022’s biggest beauty product trends – from reef-safe sunscreen to collagen supplements – on our blog. And we’re always looking out for challenger brands disrupting the beauty industry....

What our clients are saying about us.

The team at Hooley Brown really know their stuff! We needed to get our supplements registered in various EU countries. Their practical advice on formulation tweaks and useful insights helped us to work around the issues that were holding us up – and now the products are selling really well!

Challenger food supplement brand