Taking consumer communications to the next level.
We work with global brands to make labelling and marketing campaigns locally compliant and consumer friendly in
Global shoppers are looking for your products –
tell them what they need to know!
To attract and maintain impressive listings in your home and export markets, all your labels, PoS materials and supporting documentation need to be aligned with local regulations, accurately translated and consistent across ranges.
We can do it all for you – quickly and cost-effectively!
To stand out in the fiercely competitive sales environment created by the likes of Amazon, you’ll need to enhance the appeal of your product information, avoid any compliance traps and make sure that your products are easy to find in all languages.
Our uniquely cross border capabilities set you up for strategic online selling to new global consumers!
Translation + Compliance + Adaptation
That’s the key formula for localisation in the world of CPG.
Localised content for labelling and marketing purposes has a tricky balance to strike: it has to appeal to local consumers while still playing by the particular rules of the market.
Thanks to our innovative technologies, unrivalled blend of experience in translation and compliance and our vast global network of specialists, we can show brands exactly what, how and why their labels and messaging can be improved. And then we can implement the changes directly and continue to keep these critical assets updated and on point.
When content localisation meets creative production…
We work alongside design teams – internal and external – to optimise large scale global product launches through:
We take a targeted approach to compliant labelling and messaging translation for CPG brands…
Each country legally requires that brands make speciﬁc information available to consumers at point of sale…
To accommodate conflicting speciﬁcations within the various marketing formats, brands need to rely on their marketing matrix
Some ideas, posts and articles loosely related to consumer packaged goods, compliance and
international campaigns that we’ve found interesting – hope you do, too!
Compliance update: new food laws in Asia
4 reasons why Amazon is an ideal channel for brands to grow internationally
The FDA is overhauling cosmetics regulation. What does this mean for beauty brands?
All packaging should be accessible packaging – here’s why
7 (and a half) food law changes coming into force in 2023
14 fast-growing food and drink brands to watch in 2023
Personal care and beauty brands to watch in 2023
Natural goodness: how to manage organic food supplement legislation
How can compliance help emerging and scale-up businesses to grow?
13 of the best alternative advent calendars (with no chocolate in sight!)
What our clients are saying about us.
The team at Hooley Brown really know their stuff! We needed to get our supplements registered in various EU countries. Their practical advice on formulation tweaks and useful insights helped us to work around the issues that were holding us up – and now the products are selling really well!
Challenger food supplement brand