Taking consumer communications to the next level.

We work with global brands to make labelling and marketing campaigns locally compliant and consumer friendly in

all languages.

every market.

any format.

Global shoppers are looking for your products –
tell them what they need to know!

In Store?

To attract and maintain impressive listings in your home and export markets, all your labels, PoS materials and supporting documentation need to be aligned with local regulations, accurately translated and consistent across ranges.

We can do it all for you – quickly and cost-effectively!

Online?

To stand out in the fiercely competitive sales environment created by the likes of Amazon, you’ll need to enhance the appeal of your product information, avoid any compliance traps and make sure that your products are easy to find in all languages.

Our uniquely cross border capabilities set you up for strategic online selling to new global consumers!

Translation + Compliance + Adaptation

That’s the key formula for localisation in the world of CPG.

Localised content for labelling and marketing purposes has a tricky balance to strike: it has to appeal to local consumers while still playing by the particular rules of the market.

Thanks to our innovative technologies, unrivalled blend of experience in translation and compliance and our vast global network of specialists, we can show brands exactly what, how and why their labels and messaging can be improved. And then we can implement the changes directly and continue to keep these critical assets updated and on point.

When content localisation meets creative production…

We work alongside design teams – internal and external – to optimise large scale global product launches through:

Multilingual
Content

We take a targeted approach to compliant labelling and messaging translation for CPG brands

Multimarket
Compliance

Each country legally requires that brands make specific information available to consumers at point of sale

Multichannel
Adaptation

To accommodate conflicting specications within the various marketing formats, brands need to rely on their marketing matrix

Fresh thinking.

Some ideas, posts and articles loosely related to consumer packaged goods, compliance and
international campaigns that we’ve found interesting – hope you do, too!

Natural goodness: how to manage organic food supplement legislation

In an ideal world, we’d all get enough nutrients from the food we eat to feel energised and healthy. But sometimes we need a little extra help.  The food supplement industry is booming: up to three-quarters of adults take dietary supplements daily, and many consumers...

How can compliance help emerging and scale-up businesses to grow?

For many CPG companies, compliance is seen as a ‘necessary evil’. Essential for meeting legal requirements, but not always conducive to growth. And for emerging and scale-up businesses, employing someone to manage regulation can be a major expense.  But product...

13 of the best alternative advent calendars (with no chocolate in sight!) TEST

Once upon a time, kids (and kids at heart) had one decision to make: chocolate or picture advent calendar. Not anymore! Alternative advent calendars have exploded in recent years. Which is great news if you’ve got allergies, or you don’t have a particularly sweet...

13 of the best alternative advent calendars (with no chocolate in sight!)

Once upon a time, kids (and kids at heart) had one decision to make: chocolate or picture advent calendar. Not anymore!  Alternative advent calendars have exploded in recent years. Which is great news if you’ve got allergies, or you don’t have a particularly sweet...

Baby love: these 7 kids’ snack brands are parents’ go-to grabs

With nearly two billion children in the world, the kids’ meal and snack category is a very lucrative market. But it’s also very competitive. Brands need to be the healthiest, most transparent and best branded to capture parental spend.  We’ve come a long way since...

Choosing cheap Halloween makeup palettes could haunt consumers

Halloween is the scariest night of the year. But you don’t want to frighten yourself with an allergic reaction to your costume makeup.  Using face-safe cosmetics is essential – especially if you’re creating spooky looks for children. Unfortunately, there are ghoulish...

4 strategies for clustering languages on your product packaging

Language localisation is an essential component of packaging and labelling compliance. Consumers need to understand what they’re buying from you in order to build a safe, trusted relationship.  However, creating separate packaging designs for every market you want to...

Your 5-minute guide to UK & EU precautionary allergen labelling (PAL)

With up to 10% of children and adults experiencing allergies and food hypersensitivities, accurate labelling is critical to food safety. But while mandatory allergen labelling sets clear guidelines for pre-packaged products, precautionary allergen labelling (PAL) is...

Fermented food: a consumer trend that needs precise product regulation

It’s hard to find a bigger recent food trend than fermentation. In Western Europe, fermented food and drink sales are increasing by 38% yearly, and the market will grow by 6.35% CAGR between now and 2027.  Fermentation isn’t a new process, and fermented products...

4 ways to make your consumer goods user manual more accessible

With every consumer goods launch comes an accompanying user manual. For some sectors, such as electronics and toys, user guides are a legal requirement. For others, they’re a useful way to help people assemble and use your products correctly.  Yet, given user manuals'...

What our clients are saying about us.

The team at Hooley Brown really know their stuff! We needed to get our supplements registered in various EU countries. Their practical advice on formulation tweaks and useful insights helped us to work around the issues that were holding us up – and now the products are selling really well!

Challenger food supplement brand