4 ways to make your consumer goods user manual more accessible

4 ways to make your consumer goods user manual more accessible

With every consumer goods launch comes an accompanying user manual. For some sectors, such as electronics and toys, user guides are a legal requirement. For others, they’re a useful way to help people assemble and use your products correctly.  Yet, given user...
Will blockchain raise the bar on food authenticity?

Will blockchain raise the bar on food authenticity?

Authenticity is a word that’s used a lot in product marketing. Rather than selling a dream, brands have seen the power of selling consumers their reality. But they can’t build an authentic relationship on promotional hype.  As consumers become more curious about where...
Everything you need to know about European animal welfare labelling

Everything you need to know about European animal welfare labelling

Does animal welfare impact the way people shop? Yes, research suggests – and people want greater clarity over the conditions in which livestock are reared.  A Compassion in World Farming study has found that 68% of consumers would welcome animal welfare labels on the...
NPD: the cost of leaving compliance until the implementation check

NPD: the cost of leaving compliance until the implementation check

Imagine this: you’ve devised a great idea for a new product. You’ve invested time and money into developing it. Finally, you’re ready to go into production when you carry out a final implementation check… and discover the labelling is non-compliant, so all your...
How can food brands build consumer confidence in cultivated meat?

How can food brands build consumer confidence in cultivated meat?

After decades of convenience being king, consumers are paying more attention to the environmental impact of their food choices. So far, the sustainable food movement has been driven by plant-based products, with over 79 million people now following a vegan diet. But...