4 reasons why Amazon is an ideal channel for brands to grow internationally
In today’s competitive sales environment, expanding into new markets can be the best way to drive growth. International regions provide new audiences, and competition levels are often lower than on home soil. But the path to international expansion is paved with...
The FDA is overhauling cosmetics regulation. What does this mean for beauty brands?
If you’re a beauty brand selling products in the USA, pay close attention. The FDA has made its biggest update to cosmetics regulations in almost 100 years – and it’s going to impact how personal care companies manage product compliance and packaging/labelling. To...
All packaging should be accessible packaging – here’s why
How many times a day do you open some form of packaging? From flipping the lid on your shampoo bottle each morning to unscrewing the toothpaste cap at bedtime, we interact with products without noticing. At least, most of us do. For the one billion people worldwide...
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